Beauty for Burnouts: Fino

Beauty for Burnouts is for people who are tired. This week in particular we are all exhausted. We could use some time away from doom scrolling, luxuriating in a spa, drinking water infused with fruit. This year, let your bathroom be that spa. Drop a mikan slice in your water glass and hydrate in style.

This series introduces Japanese beauty products that keep the exhaustion at bay for 10 to 20 minutes. Inherently affordable, these products cost no more than a cocktail. Indulge in the Japanese art of kaimono (買い物), the traditional practice of exchanging money for goods. Even burnouts deserve brief moments of beauty.

Shiseido Fino Premium Touch Hair Treatment Mask (フィーノ
プレミアムタッチ 浸透美容液ヘアマスク)

We have all done questionable things to our hair since February. It has been bleached, dyed, and allowed to grow too long, or cut too strangely by ourselves or apprehensive partners, becoming dry with split ends in the worst case scenario. Shiseido Fino Premium Touch offers forgiveness for the hair after more than 6 months of neglect. Simply wring out the excess moisture after shampooing and then massage Shiseido Fino Premium Touch into the hair. Let it sit for 5 to 10 minutes as you do nothing, and rinse. Keep away from the phone as you slowly breathe in the warm, humid air and unclench your jaw. A new you is minutes from emerging. There is hope for a better future.

The floral scent is reminiscent of the shampoo and conditioner that your stylist uses in the salon, where you lay back and wonder how your life might change were you to become the sort of person who used sleek and stylish hair products on a daily basis. Shiseido Fino Premium Touch contains seven beauty essence ingredients, including royal jelly, squalene and glutamine, which make the hair smooth and moisturized, from the roots to the tips.

Neither sticky nor greasy, one container of this hair mask seems to last forever. Use it once or twice a week for soft, silky hair. It even tames frizz during the rainy season.

People will see your selfies and wonder about your secret. You merely sat in your bathroom for a few minutes, coated in goo fit for a queen bee, and thought about nothing.

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